e-Newsletter rule breaking

I don’t know about you, but I’m not a huge fan of doing e-newsletters, particularly when getting people to respond to personal e-mail with specific questions is a hassle in it of itself.

But I do e-newsletters because:

1. They are still supposedly effective

2. I like seeing the blog stats shoot up whenever I send out e-mails with links to blog posts and

3. I personally enjoy receiving e-mail newsletters a whole lot more than the dead tree kind.

Only about 50 percent of the people I’ve ever sent an e-mail newsletter have bothered to open it but that’s still half of the people at least partially engaged in getting information from (in all my experiences) the nonprofit or ministry.

I say all this to preface this excellent blog post that talks about breaking the rules of e-newsletters that have made many of the cookie-cutter and easy-to-delete variety.

(Hat Tip: Camp Hacker)

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