Gone in 60 minutes


If you’ve been on Twitter for any amount of time, you’ve probably been disappointed by the lack of responses to some of your posts. I’ve taken it so far as to be discouraged and assume that the reason for limited responses to many of my posts is that those following me do so only to not hurt my feelings.

In other words, I assume I’m a Twitterloser with no real internet friends.

My own issues aside, this study reported recently on Fast Company does raise some questions about Twitter’s viability in the social aspect of networking online.

According to a new report from analytics firm Sysomos, tweets have an incredibly short shelf life. Sysomos analyzed more than 1.2 billion tweets and determined that only 29% produce a reaction, which they define as a reply or retweet.

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