You probably can’t get in, but we’ll advertise to you anyway


I get wanting to make yourself sound exclusive, but might this ad for an online MBA program “you probably can’t get into” be a bit much? Or is it the prospective student that sees this ad as a challenge and responds to it with “the heck I can’t” attitude who UNC Kenan-Flagler Business School wants?

Read a different way the ad is telling me that the program isn’t really something I’ll “get into,” which sounds true of just about any MBA program. Still, I’m half tempted to apply just to see if I can get in and tell them “on second thought, I’m just not really that into you.”

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