But I do e-newsletters because:
1. They are still supposedly effective
2. I like seeing the blog stats shoot up whenever I send out e-mails with links to blog posts and
3. I personally enjoy receiving e-mail newsletters a whole lot more than the dead tree kind.
Only about 50 percent of the people I’ve ever sent an e-mail newsletter have bothered to open it but that’s still half of the people at least partially engaged in getting information from (in all my experiences) the nonprofit or ministry.
I say all this to preface this excellent blog post that talks about breaking the rules of e-newsletters that have made many of the cookie-cutter and easy-to-delete variety.
(Hat Tip: Camp Hacker)