When I look at your Twitter profile, one of the first things I look for is your location.
1. Where you live is important to me because it says something about who you are and what I might learn from following your tweets.
2. If you live near me but I don’t know it from looking at your profile I might not follow you because I don’t know that your tweets might enhance my understanding and appreciation of the geographical community in which I live.
3. If your profile has some long complicated number that has something or other to do with an iPhone it tells me that you care more about where your iPhone is than the zip code in which you live.
4. If you are a restaurant, a book store or some other business where your location depends on whether I can be a patron and you don’t have city and state listed, please delete your account now.
5. Have I mentioned your state is really important? While I like to think of my Lancaster as the best and most popular, there are Lancasters all over the U.S. and in other parts of the world.